5 New Year’s Goals for Small Businesses
It’s common for individuals to make resolutions at the start of a new year, but as a business owner, it’s a good idea to create goals for your company as a whole. Maybe 2012 was a successful year, maybe it was not. Regardless of previous company growth or reported profits, 2013 can be a year of improvement!
1. Don’t expect perfection.
It’s ok if 2012 didn’t wrap up perfectly. It’s okay if you made some mistakes. Use the New Year to get back on your feet and learn from any past mishaps. Sometimes, figuring out creative solutions to fix mistakes leads to your best business ideas of all. Embrace personal and professional imperfections and let them guide you towards a more successful and profitable year.
2. Make adjustments.
Regardless of the type of small business you manage, it might be time to switch things up a little. Sure, if it ain’t broke, don’t fix it, but don’t let your business model get stagnant. Sometimes reworking the little things can have a positive impact on employee morale, on efficiency, or on customer satisfaction – all of which can contribute to profits.
3. Be creative.
It’s time to unveil your inner Picasso. You don’t have to be outwardly creative to be an innovative thinker. Brainstorm some new promotional ideas for 2013. Take advantage of social media to market your product to a wide audience. Use the New Year as an opportunity to put another message in front of your consumers. It’s a reason to communicate new ideas, new trends, or any changes to them!
4. Listen to the customer.
Keep track of customer feedback. If you have a brick and mortar shop, include a suggestion box so customers can offer ideas and advice. Set up google alerts and monitor your company closely. Additionally, it’s smart to regularly check Yelp, Angie’s List, and other online review sites to read what others are saying about your business. Be proactive about your online reputation and you can nip a problem in the bud.
Don’t work all day all the time. Get out. Connect with others. Network with entrepreneurs, small business owners, and CEOs at conferences nationwide. Mingle with like-minded folk and learn from industry experts. Networking can help you expand your personal and professional horizons.
Take these five tips to heart in the world of small business and 2013 might just be your best year yet. Just as it’s an effective strategy to create personal resolutions in the New Year, small businesses can benefit from goal-setting as well.